10. Nike Air Mags Pump Fake
Everyone knew that Back to the Future day was October 21st, 2015. As the months wore on and we got closer to the date, more and more anticipation grew toward the re-release of one of the most coveted Nike models of all time, the Nike Air Mags. All of the sneaker world had their eyes on Nikestore's Twitter throughout the day, just waiting for their big announcement. As the day progressed, we saw Michael J. Fox wearing them on television shows, posting pictures on his Twitter and Instagram, and we just knew Nike would let us get them soon. Then, it happened! Nike sent out a notification that the Nike Air Mags would be available for purchase in...........Spring of 2016? Say what??? (Insert Swaggy P. meme here) We'd waited hours, days, weeks, months, and years for this day to come and we got absolutely nothing. What a let down. That's like a less than 5% on Rotten Tomatoes type ending.
9. Packer Shoes Online Black Friday Sale
Packer Shoes had the best Black Friday sale of any sneaker store this year with 50% off everything on their site! But, that's only cool if you end up getting the right sneaker. Multiple people ordered the Atmos x ASICS GEL Lyte III "Birthday Dinners" only to received the "White Mamba" ASICS instead. Not only was that a let down, but you couldn't even get a response back in a decent amount of time because the shop closed for four days after the big weekend sale. How disappointing.
8. Adidas Pusha T "Black Market" Online Release
Adidas seemed like they were trying their best to combat bots during their release of the "Pirate Black" Yeezy Boost 350s, but there's no better way to enable a gang of auto-coppers than to release the shoes at 3am when very few actual humans are awake. That's what happened with the "Black Markets." We all went to bed ready to get up and take our best shot at them, but instead, we woke up to a fistful of disappointment. Maybe the disappointing release had some impact of the resale value of these?
7. Atlas "35mm" Online Release
A collaboration that made our "Top 10 Special Sneaker Packages of 2105," but getting them was quite a challenge. Although Atlas knew that there was high demand and low inventory on the black pair (Altas-only release) they didn't have the website capacity to handle all of the requests. It took quite a while to finally get through on the site, and many of the sizes went quickly.
6. City Gear "Pirate Black" In-Store Release
For the release of the "Pirate Black" Yeezy Boost 350s in their retail store, City Gear did random time announcements via Twitter. Yeah, I know complete randomness sounds too good to be true right? Well it was. Many of the stores were not aware of corporate's decision to make the random announcements and were not prepared at all. Many stores had yet to even receive their stock yet, resulting in hundreds of angry customers at multiple locations.
5. GOAT App Black Friday Restocks
In today's world, GOAT stands for "Greatest of All Time," but the GOAT App couldn't deliver on its' Black Friday promises making it OOTWOTY (pronounced Oot-Wahttee), "One of the Worst of the Year." Promising extreme discounts on some of the hottest releases of the year, the GOAT App did a great job of publicizing it's big promotion on all of the blogs, but maybe they did too good of a job. When the time rolled around for the drops to commence, the App bogged down completely and GOAT administration had to resort to raffles. What a let down.
4. Nikestore "Chicago 1" Cancellation
With one of the greatest most iconic colorways making its way back onto the newly resurgent Jordan 1 model, the Chicago 1s were extremely hyped. With a newly "remastered" finish and Nike Air on the tongue tag, sneakerheads everywhere were ready for their release, and many were banking on being able to purchase via Nikestore. Unfortunately, much like the Nike Air Mags, Nike pulled the rug out from under our feet and cancelled the release last minute. Eventually they did drop the classics, but it was months after other retailers had released their pairs.
3. Concepts "Luxury Goods" Online Release
Ah, the "Luxury Goods." With what many consider to be the best New Balance release of 2015, the Hermes-inspired 997 came with a cost. In order to purchase your pair of Luxury Goods online, you had to go through Concepts new website created to keep bots away. (Yeah, we're looking at you @SoleMartyr.) In order to try to limit what happened with their "Rose" New Balance release in 2014, the new website was located separately from the Concepts main site. This sounds great and all, but once it was put into action, it failed. And it failed miserably. The website crashed for hours. People sat at their computers for the majority of the morning continuously trying to buy the shoes and were unable to do so until hours later.
2. Concepts "Boston Tea Party" Online Release
After the Luxury Goods debacle, Concepts was at it again, trying to combat bots. Only this time it got even worse. Not only was the Concepts site crashing throughout the morning, it was also charging your method of payment each time you tried to submit an order. For me personally, this resulted in thousands of dollars being held from my bank account. (I think it was something like 28 orders got charged.) Well needless to say, a lot of people had negative balances in their bank accounts, and it took a few days to cancel the charges. There's almost nothing worse than someone, or in this instance some brand, fucking with your money.
1. Adidas (or Y-3) "Moonrock" Online Release
Adidas wins(?) the top spot on our countdown this year for their complete and utter debauchery of a "Moonrock" Yeezy Boost 350 'release.' Yeah, I put release in quotes. That's because they never released. Well, to the public that is. Instead of doing what had been working for them and using a waiting room for potential buyers through Adidas' website, they got cute and released them on the Y-3 website. Unfortunately, they didn't tell anyone anything. Not when they were releasing, not where they were releasing, and not when they were sold out. This resulted in complete infuriation with the brand from a lot sneaker enthusiasts because many wasted upwards of 15 hours waiting for word from Adidas, and nothing was ever said. Literally, Adidas acted like Y-3 is a completely separate entity. That's like Nike not replying back to Jordan questions. Think about that. Incredibly, we all let them get away with it, and we're back fighting over the Yeezy Boost 750s this weekend. Hail Yeezus.
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